INTANGIBLE ASSETS, KEY TO MODERN INVESTING

While value investing is based on understanding timeless fundamentals, any investor’s practical pursuit of value in the market is defined by the particularities of his time. In the modern world it is increasingly important to become comfortable with what is, for many, uncomfortable: intangibles.

Watch the video below to see Elevation Capital’s Managing Director and Portfolio Manager explain the importance of understanding brand value and gaining comfort with intangibles.